Flomi

Flomi is a conceptual branding project created in response to the prompt to identify a powerful present-moment feeling and give it a name. The project introduces a new word for a familiar but rarely articulated state: the soft, suspended feeling when something good is on the horizon, but hasn’t arrived yet.

Rather than describing an event, Flomi names a feeling, anticipation without anxiety, hope without pressure. The brand explores how language, typography, and ooh ads can turn an abstract emotional state into something shared, recognizable, and usable in daily life, encouraging people to adopt Flomi as part of their vocabulary.