GOODTIMES Social is a community-driven platform for post-grads and young adults in San Francisco that uses shared interests and casual meetups to spark real-life connections. The brand was created to combat social isolation and the loss of “third spaces” in our highly digital, post-COVID world. The visual identity was designed to feel welcoming, energetic, and laid-back — reflecting the brand’s mission to make meeting new people feel easy, natural, and fun.
May 2025
Brand Identity + Marketing Collateral
GOODTIMES social
Scope of Work
Branding + Strategy
Marketing Assets
Brand Guidelines
Motion Graphics
Copywriting
Video Editing
Tools Used
Adobe Illustrator
Photoshop
After Effects
Premiere Pro
Concept Development
The idea for GOODTIMES came from my solo travels through Europe, where I experienced how naturally people could connect through shared spaces and activities. As I was preparing to graduate, I remembered that this ease of connection was something we tend to lose after college. With friends moving away and work routines taking over, opportunities for community and belonging become harder to find.
The challenge was to design a platform that makes forming a sense of community feel effortless through casual, low-pressure shared experiences. Meeting people your own age through member-driven activity tracks not only builds community but also supports mental and physical well-being, helping people feel more confident, connected, and fulfilled beyond the events.
Research
The project draws from research on the U.S. Surgeon General’s “loneliness epidemic” and the decline of communal spaces among Gen Z. Interviewing friends and peers, reading academic studies, and case analyses informed how design can play a role in rebuilding social connection. These insights guided the creation of a platform and brand that responds to the social needs of a generation.
